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Tobacco control is losing ground in the Web 2.0 era: invited commentary

Freeman's article1 on new media describes a number of vexing challenges and exciting opportunities for tobacco control. In the offline world, we have many solid ‘wins’ for tobacco control where we have strong evidence of what policies and programmes work and we have successfully put them into practice. These strategies include increasing tobacco excise taxes, passing smoke-free air laws, implementing countermarketing campaigns and offering tobacco cessation assistance.2–5 By contrast, with Internet 2.0,1 the field of tobacco control does not have a comprehensive list of effective policies and programmes to counteract...

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Published By: MedWorm/JobLoss - Monday, 19 March

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